3 Ways To Avoid Social Media Burnout

I recently got a call from a real estate agent in Hallandale, Florida, who happens to be quite proficient in social media marketing. He was seeking the services of my agency because he had reached what he referred to as “social media burnout.” Actually, this is quite common. I can relate– I eat, breathe and sleep social media! Both in my personal and professional life. Luckily, I have found the antidote to social media fatigue. I’d like to share some tips with you on how to avoid social media burnout:

• Don’t try to be on every social media network! Leverage the social media channels that best fit your business’ needs. Let’s go over some examples: If you own a bakery, Pinterest and/or Flickr are the perfect social media forums for you. Why? Because both focus on blogging through pictures. An image says a thousand words. Your cake creation will be enough to convert a visitor to the site to a client. If you’re a jewelry designer, same scenario. However, if you’re a veterinarian, blog posts back linked to Facebook are far more suitable than the latter! Why? Because writing about the importance of annual canine teeth cleaning is far more informative than a picture. It offers the consumer an avenue to make an informative decision about his/her pet’s care.
• Plan ahead. The common mistake many business owners make is that they try to be on every social media channel. A complete waste of time and energy. For instance, Twitter is not an effective tool for the average business owner! I mean that sincerely. I often use it as a seo tool for my clients. What I mean is that unless you’re JLo, chances are that your followers are not interested in what you had for breakfast, or what services you have to sell. The biggest mistake business owners make is trying to sell their services on Twitter. They get no response (obviously!… this method is the modern-day unsolicited telemarketing calls we all used to get years ago), and get discouraged. I’ve written some helpful twitter tips in past blog posts. Decide which channels include your target audience and engage them with useful information. DO NOT SELL your services! Engage your audience and the business will come! For example: my client, Sydney! Faye-Davis, a prominent Williams Island realtor, does an impeccable job with her social media efforts. Sure her website contains listings, but she also writes about up-to-date finance trends which affect lending. She writes posts advising landlords on how they can attract potential renters.
• Use your time efficiently! Allot one day for writing your blog posts. If you need 2 hours, schedule it in. Then, allot the next day for linking these posts on 2 to 3 social media channel max. I suggest Facebook and Google Plus. Maybe LinkedIn as well. However, on this network, please don’t share what you’ve had for breakfast. Keep it strictly professional.

I suggest selecting at least one or two of these tips and putting a plan in place for effectively utilizing your time on social media.

If you have any tips you’d like to share, I’d love to hear from you. Use the comment section below.

Wishing you a great day,

Anabelle Taub