4 Facebook Marketing Tips (Do’s and Don’ts)

Today’s social media marketing tips for realtors will cover engaging clients/followers on Facebook. I received an e-mail from a realtor in Hollywood, Florida, inquiring about Facebook marketing tips. As a digital social media marketing agency we manage many of our clients’ Facebook business/fan pages; suffice it to say that we know a thing or two….

I’d like to share some of these tips with you:

• How frequently should you post? Once a day, twice max!!!! Your followers/fans hate to be bombarded.
• KISS (Keep It Short & Simple). Enough said!
• Which day of the week is the worst day/decent or best day/s to interact on Facebook? Studies point to Wednesdays as being he worst. Mondays and Tuesdays are decent days to engage. Saturdays and Sundays are the absolute best days to post, engage and interact.
• What type of content should you post? Keep posts under 80-90 characters. As we evolve into a digital society, our attention spans become shorter-and-shorter. Studies show that the shorter your posts are, the better chances you have that your clients/followers will actually read what you have to write! [Extra Tip: Post pictures and ask questions! Studies show that the rate of comments by followers may reach up to 92%. We absolutely agree].

We hope you’ll find these tips helpful. We utilize these guidelines on a weekly basis; apply the same to your real estate marketing plan and you’ll reap the rewards.

Wishing you an amazing day,

Anabelle