2 Reasons Your Real Estate Business Will Fail If You Ignore Social Media Marketing

As the owner of Eco Press (a web design and real estate social media marketing digital agency based out of Miami) I find that many business owners and/or professionals are really intimidated by the concept of incorporating social media with their offline marketing campaigns. The truth of the matter is that the principles of marketing have not changed, but the methods and tools have– they’ve gone digital. Offline methods are sure to become extinct in the next few years. No matter if you’re a realtor, or owner of a nail salon, or a physician, your business will lose its momentum to your competitors!

Let’s go over 2 easy to understand examples:

• Transparency (Local based or review based website directories): If you’re a physician, for example, websites such as Yelp! or Google’s newly acquired Zagat rating system allow patients to individually rate your treatment/services of them. On Zagat, patients can rate your bedside manner.  They can now rate hospital care as well. So unless you get on board with an efficiently run social media marketing campaign, your business will lag behind. Think about it, would you rather go to a cardiologist in the same medical building that has earned a 5 star review rating, or one that has earned a 2 star rating? Of course this is a rhetorical question…. I love social media, because I really believe that it gives my clients a wonderful performance measuring tool. If a client voices a complaint, and there’s some merit to it, this is your chance to improve upon whatever type of service you offer!
• Engagement: Traditional or offline marketing did not allow for potential consumers to really see who they would be doing business with, creating a huge gap of trust. Social media by way of content marketing gives consumers an opportunity to get to know more about you and your services.

If you’re not experienced in proper seo or social media marketing principles, it’s best that you consider hiring a professional social media marketing company to handle your month-to-month online marketing initiative.

Wishing you a wonderful day,

Anabelle Taub