Eco Press, Social Media Marketing Agency: 305-924-7471

Tired of failed attempts at social media marketing? Consider video marketing. 50% of smartphone users watch video content on their mobile devices. Potential client base no longer consists of people just using their desktop computers. People now want to access your site and view your web video wherever they may be, and whenever they can.

While working with our client, an online retailer, we noted the following:

1. Content preference: approximately 60% of people prefer watching videos over reading text
2. Bounce rate: 59% of your visitors will stay on your site and watch your video content, while 89% of people will more than likely not read through an entire blog post
3. Average time on site: A visitor will spend 350 seconds on your site watching great video content, and only 42 seconds reading through a blog post
4. Memory retention: 50% of people will remember more from a video than from written content

Since we shifted our marketing campaign with our client, we discovered that 90% of their shoppers made their purchase decisions because of their highly informative video content. We discovered that many customers no longer want to read content, they want you to talk to them directly! Videos are the way to do this.

With an incredible amount of knowledge and enormous sincerity, you are sure to grow your brand’s recognition online. Guaranteed!

If you think Pinterest is just a place for housewives to post pictures of their gardens, dresses or recipes, you’re grossly mistaken. Just about every business owner should have some presence on Pinterest. If not, you may be loosing out on revenue that your competitor will more than likely tap into. You can make money on Pinterest, and how much, well, that’s just up to you. I mean if Fortune 500 companies are pinning, then so should you!

Here are 9 ideas to sell on Pinterest:

1. Pin an image where people can go and subscribe. Ex: Post an image of a deliciously gorgeous (and easy) recipe. People are visual. If they are enticed by your photo, they’ll click on it. You should leverage that click, by directing them to your site, where they can subscribe to receive more recipes.
2. Share some statistics in an image. Ex: If you sell a guided meditation app, share some statistics about how meditation reduces fear of….
3. Include an infographic. Infographics are the IT of online marketing. Create a fabulous infographic showing a problem, and then how your service/product will solve that problem. Marketing 101!
4. Show people what it’s like to put your product or service to use. Ex: If you’re a makeup manufacturer, show an image (make it super beautiful and appealing to the eye) of a woman easily applying your makeup products on.
5. Use Pinterest as a visual testimonial site. What I mean is this, most client testimonials are written on Google, Yelp, and the like. There are live testimonials on YouTube instead. But with so many women (which you can marginalize with some careful thought) on Pinterest, why not pin photos of your clients using your product, and or service. Ex: If you’re a hairdresser, why not offer your clients 10% off, if they allow you to take a photo of them while getting a hair cut, trim, or color treatment, so that you can post them on Pinterest? Have them hold a thumb’s up (seal of approval) while taking their photo, for an added effect!
6. Create a portfolio image. Link that image to your website (make sure it links to the sales page).
7. Create a testimonial page. Then with the use of some fancy font, create some fabulously designed fancy quotes with your clients’ testimonials. Remember, Pinterest is all about visuality.
8. Create a small tip of the day or week board. Ex: If you’re a med spa, create an image with a weekly tip. Perhaps share an easy and inexpensive DIY (do-it-yourself) skin care recipe, like a sugar scrub for the body.
9. If you keep this in mind, you’ll get the concept of Pinterest in no time! Pinterest is all about creativity. As long as you present your content in creative and fun (and yes, visually appealing) ways, you will undoubtedly experience great success on Pinterest, without breaking their code of ethics. Happy pinning!

Copyright 2013. Eco Press, a Social Media Marketing Agency (Miami, Fl). All rights reserved.

First, keep this in mind—when blogging and writing content, less is more. Which means the least amount of words, with the best and most abundant relevant information possible. Readers have a short attention span. Use numbers and bullet points to get your message across.

We’ve all experience great content, and, well, the kind that gets us onto a website’s landing page, but the content was either irrelevant to the keyword, or the information was inaccurate, boring or lengthy.

 

Here are 4 foolproof tips to writing great content (by the way, the same goes for video vlogging):

1. Keep the content educational (and entertaining if possible). Ex: If you’re a dermatologist, write an article about the importance of sun screen, and then share examples of statistics of how the likelihood of developing skin cancer can be greatly reduced with the application of sunscreen.
2. Empower your readers. If you’ve done something really great, or your service can lead to tangible positive changes, write about it. Don’t write a book, though. Keep it under a page, and remember to break the post up with bullet points and images.
3. Keep it emotional. Make them feel your content, not just read it. Ex: If you’re a skin care expert, write about teen acne facials. But first write about how a teen’s self-esteem can be greatly affected by acne and the shunning of school peers. Reach for the core of one’s emotions. This will almost always end in conversion. At the very least, it will end in a phone call or inquiry of some sort.
4. KISS! Keep it short and simple!!! You can accomplish what you want to convey with just a couple of paragraphs. If you end up writing an essay-style long article, you’ll lose your reader by the third sentence. Make your article scannable. Have a powerful introduction of one or two sentences, and concentrate on getting your points across with bullet points or numbers.

The bottom line, respect your readers’ time and intellect. Not feeling creative? We may be able to help. Send us an email of one-to-two sentences, and we’ll try to give you an idea of a content topic to write about.

I recently learned about a great new 2013 social media marketing tool. Now you can actually see how your visitors are using your site/blog. Yes, analytics are great, but they’re limited. Lucky Orange now makes it possible for you to actually view details of who is on your website, have live conversations with your visitors, and view video recordings of those who’ve visited your site. I think it’s definitely a tool worth trying.  They are very reasonably priced. To learn more, visit luckyorange.com.

This article is a follow-up to a post I wrote,  Bad SEO vs. Good SEO.

Many of us have heard about link building. Google has taken notice, and over the last year-and-a-half, has released different versions of the Panda algorithm to combat this unethical  SEO behavior (aka black hat SEO).

What is link building?

It’s an unethical and antiquated method of submitting links to your site/posts to endless amounts of low quality directories (it’s also known as link farming)- many of which are exactly the same site, that just use mirror versions of it, or rebranded versions.

I recently got a call from a property appraiser who was referred to me by one of my clients. He intimated to me that his former SEO guy, used these link farming services in the past, and that he now finds that his website (and other online profiles) are ranking poorly. No surprise there!

Please don’t let this happen to you! I never ended up working with this gentleman because he was extremely cheap, and I choose to work with clients who understand quality. A tip for you—you will get what you pay for. If you expect to rank high and have an ethical reputation with Google’s web crawlers, you’ll have to pay for it. We’re not talking thousands, so don’t worry, but you’re also not talking in the low-hundreds.

So, I’ve compiled a list of questions to ask and SEO provider. Go with your intuition, if it sounds right, it probably is.

• Can you please provide me with some examples of your published blog articles/posts?
• Can you please provide me with examples of where you’ve placed back links to these posts?
• When writing posts, and deciding on linking, what quality control do you have in place when selecting directories? (Mouthful? Basically, what this means is does the SEO provider choose topics that are theme/subject relevant to your product or service?).
• Can you please give me some examples of past SEO work you’ve done? (They should be able to pull up examples immediately!).
• Can you give me an example of a landing page you’ve created?

If you don’t want Google to disavow your website/online profiles, please make sure you ask the questions I’ve listed up for you above, before signing up to any SEO package. And yes, if you’re quoted $199, run the other way. A normal range is somewhere around a $1000-$2000/month. However, at Eco Press, we do provide packages under a $1,000. So I am sure that you will be able to find an SEO and SEM marketing agency that turns out stellar work, at reasonable monthly rates.

Have a question for me? Don’t hesitate to ask me down below in the comment section.