Why You Should Consider Color-Blindness In Web Design

Web Design for the Color Blind/Color-Deficient

Thanks for stopping by my blog. For those of you who don’t know me, my name is Anabelle Taub. I am the proud owner of Eco Press- a green themed real estate social media marketing and web design agency, based out of Miami, Florida. I am passionate about social media, fascinated by it, in fact! I love to share what I know, I love to run social media marketing campaigns for my clients, and I love to blog about all that is social media. Seeing how many times I just repeatedly typed social media, I guess my healthy obsession with it is quite transparent. LOL!

However, something I find very upsetting is that we don’t take people who may be color blind or deaf into mind. I don’t think I have come across any colleague of mine that has ever thought about it. My goal for 2014 is to be a lot more conscientious of this. I have already implemented changes in the way I market to the deaf community

If you’re asking yourself why you should care about this, think about this, 1 out of 13 visitors to your website may be color blind.

In doing some research about how I can better target people who are color- deficient (I hate the term color-blind, but for SEO purposes, I am using it), here is what I came up with:

• The majority of people with color weakness have trouble seeing red and green
• They can however, distinguish between black and white
• They can see all shades of yellow and blue, and can distinguish dimmer shades of yellow, such as gold
• They do have trouble seeing reds and greens
• If colors are contrasted with darkness, they can distinguish bright colors

I hope you’ve found this article useful.

Your Turn: Please let me know (by commenting below) if you know of any social media tools specific to the blind, deaf or color-blind (again, I hate these terms, but am using them for SEO purposes).