4 Reasons You Should Consider Video Marketing

Tired of failed attempts at social media marketing? Consider video marketing. 50% of smartphone users watch video content on their mobile devices. Potential client base no longer consists of people just using their desktop computers. People now want to access your site and view your web video wherever they may be, and whenever they can.

While working with our client, an online retailer, we noted the following:

• Content preference: approximately 60% of people prefer watching videos over reading text
• Bounce rate: 59% of your visitors will stay on your site and watch your video content, while 89% of people will more than likely not read through an entire blog post
• Average time on site: A visitor will spend 350 seconds on your site watching great video content, and only 42 seconds reading through a blog post
• Memory retention: 50% of people will remember more from a video than from written content

Since we shifted our marketing campaign with our client, we discovered that 90% of their shoppers made their purchase decisions because of their highly informative video content. We discovered that many customers no longer want to read content, they want you to talk to them directly! Videos are the way to do this.

With an incredible amount of knowledge and enormous sincerity, you are sure to grow your brand’s recognition online.Guaranteed!