4 Tips to Writing Captivating Content for Your Business Blog

First, keep this in mind—when blogging and writing content, less is more. Which means the least amount of words, with the best and most abundant relevant information possible. Readers have a short attention span. Use numbers and bullet points to get your message across.

We’ve all experience great content, and, well, the kind that gets us onto a website’s landing page, but the content was either irrelevant to the keyword, or the information was inaccurate, boring or lengthy.

Here are 4 foolproof tips to writing great content (by the way, the same goes for video vlogging):

•    Keep the content educational (and entertaining if possible). Ex: If you’re a dermatologist, write an article about the importance of sun screen, and then share   examples of statistics of how the likelihood of developing skin cancer can be greatly reduced with the application of sunscreen.
•    Empower your readers. If you’ve done something really great, or your service can lead to tangible positive changes, write about it. Don’t write a book, though. Keep it under a page, and remember to break the post up with bullet points and images.
•    Keep it emotional. Make them feel your content, not just read it. Ex: If you’re a skin care expert, write about teen acne facials. But first write about how a teen’s self-esteem can be greatly affected by acne and the shunning of school peers. Reach for the core of one’s emotions. This will almost always end in conversion. At the very least, it will end in a phone call or inquiry of some sort.
•    KISS! Keep it short and simple!!! You can accomplish what you want to convey with just a couple of paragraphs. If you end up writing an essay-style long article, you’ll lose your reader by the third sentence. Make your article scannable. Have a powerful introduction of one or two sentences, and concentrate on getting your points across with bullet points or numbers.

The bottom line, respect your reader’s time and intellect.